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Tom’s first rub flavors “the best salmon in Seattle” at Etta’s restaurant, according to Northwest Palate Magazine. The rub is a combination of paprika, thyme, and brown sugar. It can also add sweet smoky flavor to pork or chicken.

A portion of every 3.5oz Salmon Rub sold is donated to the Alaska Wild Salmon Fund to support the work they are doing to protect and preserve wild salmon habitat. Click here to learn more about the fight to stop the Pebble Mine and protect Bristol Bay by submitting a comment on the draft Environmental Impact Statement released recently by the Army Corps of Engineers.

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Additional Details


Brown sugar, smoked paprika, flake salt, black pepper, and thyme.


Serving Size = 1 teaspoon. Amount per serving: Calories 10, Fat Calories 0, Total Fat 0g, Sodium 130 mg, Total Carb 2g, Sugars 2g, Protein 0g.


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Lord_Sag on June 8
I used the Rub With Love ❤️ salmon rub tonight on a nice salmon fillet. The heat was from a gas grill and in spite of that (as opposed to lump charcoal) the end product was so tasty. The rub is a bit sweet at first and then you get a warmth from the smoked paprika and black pepper. This is a really excellent rub that I cannot wait to try on other proteins.
Lauren P. on March 30

I’m writing this review as I lay my dinner plate down that had salmon with this exact rub on it! Words cannot describe how incredible this rub is—sweet with an ever so slight heat to it. SO good! For the past 10 years we have not eaten salmon any other way! And we stock up whenever we can because it’s not as easy to come by in our area! You definitely need to try this! You won’t ever go back to eating salmon any other way!

Holly on June 18

Love this "Rub with Love"! I am the queen of the grill at home and a major foodie. I have used this rub for over 10 years. The other night, I was going to grill some salmon and have tons of great recipes, but I always seem to just reach for this rub. Quite simply, it just turns out perfect every time (seems too easy). Why mess with perfection?! I just ordered the 16oz size for probably the 4th time. I've also used it on other meats and veggies with great success too!

Mike B. on December 20

We've been using this rub for about 8 years and just can't get enough of it. Awesome on Salmon and is even better on Baby Back Ribs as a rub. Love the Rub!!

Lisa M. on November 14

I purchased this rub for my husband while on a trip to Mt Rainier. He loves to cook salmon so when I saw this one I just figured I would get it for him. From the first time he coated his salmon and cooked it he fell in love with it. I am now ordering more for him. Best rub we have found for his salmon so far.


Niall G. on July 14

The seafood counter guy at our local market was concerned that they were out of rub with love and not sure if they could get anymore. I went into a unabomber panic mode and bought 4 lbs of the salmon rub from the website right there at the counter- planning on doing some quick math to see how much I would need for the rest of my life at which time I would hit the site again for a factory palette full or whatever. Glad you guys are surviving- this could go on anything from a beautiful piece of wild king salmon to a simple frozen tilapia filet. It is magic.